Maximilian Bruckner is a Business Development Manager for digital assets at WM Group. There, he is creating the data products needed for digital assets to work with the traditional financial world. Prior to this, Max was Head of Sales at 21e6 Capital AG, a Swiss crypto investment advisor and hedge fund. Earlier in his career, Maximilian was active as Executive Director of the International Token Standardization Association. During his time there, Maximilian led a 5-person research team analysing different types of crypto assets and systematically categorized them according to an in-house classification framework. He was heavily involved in the creation of the world’s largest token database for classification and identification data on tokens. Maximilian has shared his views through leading finance and crypto media such as Bloomberg and CoinDesk and regularly speaks at conferences and holds lectures.